familyI started my journey after buying a bibi soother for my first child whilst on a trip in Switzerland. This stylish dummy attracted so much attention and positive comments that it made me realise there was a huge gap in the market for nursery products that are fashionable, safe and easy to use! Ultimately making parent’s lives easier.

Since then my family has grown to 3 boys and a girl – and so has my business!

I continue to be passionate about finding the latest innovations in baby and children’s products that will recognise the needs of any family.

bibi, A Real Cool World, Simply Good, BABYZEN are the brands we have introduced to UK parents.

mifold is our latest addition to the Whitestep family of innovative children’s products. A revolutionary lightweight, portable car booster seat that is 10x smaller than regular boosters and adjusts to the size of the child, accurately holding the seat belt in place.

Our children are the most precious things in our lives, so why not raise them with STYLE!

Audrey Mizrahi
Founder of Whitestep

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